Approach

The most effective way to think ahead is to use patterns to think just two moves ahead.  This is the Two Move Move.  Many organizations plan just one move ahead.  By planning two moves ahead, your organization can outperform your competition.

But planning more than two moves ahead can actually reduce the performance of your company.  This is because additional moves produce such a variety of outcomes that the marginal value of thinking far ahead can be negative. 

A good Two Move Move plan requires experienced professionals who are aware of your competitors' first moves and assess your resources that can build your organization's response to these first moves and develop a catalytic second move for your organization.